He is 27 years old when the story starts and 77 when it ends. He is the son of Francisco Maciel, the owner of a brickyard in Itabira, Minas Gerais. He leaves home in search of a better life. He has a knack for business, allowing him to succeed everywhere he works. On the other hand, his restless and confident soul makes him lose all the money he earns overnight. His life is an endless up and down.His persistence always makes him start again.

He easily wins people over with his friendly attitude and a slight arrogance which suits him well. He is very handsome, attracts women and naturally makes them fall madly in love. He is loyal to his true friends and faces his enemies being brave and smart. He is a winner, a man like few.